“Through a series of portraits and biographies, Beauty After Breast Cancer unmasks the physicality of life after breast cancer and expertly shows that after surgery, a feeling of beauty, a renewed sense of identity, and a so-called new normal can be reached.”
~The Lancet Oncology

Why is this book important to you and your patients?

Beauty After Breast Cancer is a 178-page medical resource book created by the partnership of thirty-eight breast cancer patients working with doctors and nurses to create the resource we all wish we’d had, that just didn’t exist until now (HIPPA privacy regulations alone prevent most practitioners from being able to create something similar).

Patients tell us they need treatment information presented simply, in an unintimidating manner. This book provides general medical information that helps patients to better participate as a member of their own care team. The body of the book then partners inspiring but real personal stories with bare-chested portraits to meet two essential needs:

1.       Seeing photos of people in an environment outside of the surgery office gives a better idea of multiple healing states. More importantly to your patients, it shows inspiring full body photos of people (replacing the traditional isolated torso pic). These photos make it easier for patients to visualize different surgeries on themselves and gives a strong nonverbal message that there can be beauty and a return to normality after the surgeries are over.

2.       Practitioners understand that variations are present in good surgical outcomes. But patients typically see only “perfect” outcomes in the office, and disastrous outcomes on the internet. This creates an odd mix of heightened optimism and strong fear. This book shows ideal surgical outcomes and less-than-ideal outcomes. And yet all of the patients pictured are ok. Creating realistic expectations while maintaining a reassuring format gives patients higher satisfaction levels with their own care and outcomes. 

Beauty After Breast Cancer shows 22 reconstructions (lat flap, silicone implant with and without adipose transfer, and DIEP). It also shows 3 partial resections/lumpectomies and 13 (including our one male patient) examples of either no reconstruction or a deconstruction. The book is structured to be a resource that reaches both patients and their families at the processing level that they are at in that moment. It provides information, tips, understanding and hope.

We cannot overstate how important this resource book is for your patients. Please place an order for this book and make it available in your waiting room, or better yet loan or give it out to newly diagnosed patients.

 

BABC-poster2-email.jpg